Google has launched an online storefront called Apps Marketplace which, it claims, will enable IT administrators to buy third-party cloud applications for use in the enterprise.
Applications listed in the Google Apps Marketplace integrate with Google Apps using open protocols. The company claims this integration improves efficiency by allowing users to share data and collaborate on projects as well as connect to users' daily workflows in apps such as Gmail, Google Calendar and Google Contacts.
Companies including NetSuite and Successfactors are planning to join the Marketplace. Software already available includes Intuit Online Payroll accounting software, SurveyMonkey survey software, Cordys Process Factory for workflow management and Zoho Projects for project management. The Apps Marketplace includes training and professional services for small, medium and large businesses.
Scott McMullan, Google Apps partner lead for Google Enterprise, said the Apps Marketplace uses open standards such as OpenID and OAuth, and provides a choice for both billing and hosting.