Three-quarters of young people would engage in politics if they could vote by text message or social media, according to a survey of 1,082 UK citizens.
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The survey, which was carried out by mobile phone price comparison website Right Mobile Phone, found that over one-third of young voters would not vote in the election.
But given the opportunity to vote by text message or social media, three-quarters said they would vote.
"Two-thirds of the respondents, 66%, said that they had placed votes on a reality TV show in the past using their mobile, which is a higher number than the percentage who said they would be voting in the general election this year," said the survey report.
Alberto Nardelli, founder of Tweetminster, a service which aims to make politics more transparent by giving users access to Twitter posts from MPs and politicians, said: "It is surprising that in the UK none of the parties place mobile at the core of their campaign. In a context where young voters and first-time voters can be decisive, it will be interesting to see which party first experiments with mobile."