Original1, the authentication and anti-counterfeiting joint venture by SAP, Nokia and Giesecke & Devrient (G&D), has opened its doors following a thumbs up from antitrust authorities.
Original1 combines supply chain management, mobile authentication and product identification technology that allows customers to track and authenticate their goods at item level anywhere in the world.
In 2007, the OECD estimated the cost of counterfeit product trafficked internationally, based on customs seizures, at $200bn. This could be several hundred billion dollars higher if domestically produced products were included, it said at the time.
Original1's solution will support barcodes, RFID, holograms and other machine-readable marker technologies for items, and will support the most common mobile phone platforms and secure connectivity to enterprise product data repositories.
Product owners can make the item data available to their upstream suppliers and downstream customers as well as intermediaries such as logistics firms.
In addition, in-store consumers will be able to interrogate the item using their mobile phone. This will enable them to authenticate it and to access supplementary information about the product, the firm said in a statement.
Original1 said this secure item level information in the supply chain and retail means manufacturers are now better able to prevent unauthorised activity such as diversion, theft and illicit item replacement in the supply chain.