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Orange map shows broadband hotspots

Mobile network operator Orange has produced an online interactive map, based on the findings from its Connected Britain research.

Its research reveals how universal access to fast and reliable mobile and fixed broadband internet access could transform the UK.

Orange corporate marketing director Robert Ainger said a digitally connected workforce could change where and how Britain works. "The map lets visitors check out their current location or somewhere else that takes their fancy to see how things are likely to pan out there," he said.

The firm said widespread access to broadband could save Britons £31.7bn in transport and travel costs from working "flexibly".

Orange found broadband could lead to massive population shifts in response to the availability (or not) of high-speed broadband. It predicted a 150% population growth in the South-West if broadband was easy and cheap to access, and a decline in the West Midlands.

The map also gives demographic and other details of some of the towns and cities that are most likely to be affected. London would remain a top location, with a 40% increase predicted, while Scotland could see a population jump of more than 50% as workers headed north.

Readers can fill in an online survey to see which town would most suit their needs. By doing so they would also be entered into a draw for a new handset or Orange-branded products.


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