SAP executives have outlined the enterprise software company's product and technology vision for the next five years.
The plan features integrated business analytics, on-demand computing, cloud architectures, flexible pricing, mobile and in-memory computing.
At the annual SAP Influencer Summit in Boston, the executives highlighted cloud-based extensions to applications to enable customers to avoid difficult upgrades while tapping new capabilities, according to US reports.
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Vishal Sikka, chief technology officer at SAP, said in-memory computing and analytics, increasing numbers of mobile workers and the need for rapid deployment are the key trends driving SAP's strategy for the next five years.
Business analytics will continue to be integrated with SAP's products as computer memory prices fall and speeds increase to enable in-memory computing and analytics.
"Limitless amounts of data can be analysed, with the ability for users to ask any questions," said Sikka.
SAP plans to develop applications and extension that allow wireless users to collaborate and use data on the fly in response to the rise of mobile computing and social networking.
SAP executives will also be meeting with the SAP User Group Executive Network (Sugen), which represents 12 user groups around the world.
The high-level discussions are likely to centre on SAP's agreement with Sugen to increase enterprise support prices only if it can show it has delivered business benefits to its customers by meeting a set of key performance indicators.
SAP customers had expected the supplier to make a decision at the beginning of December on the first increase planned for January, but SAP postponed the decision.
The software supplier said it has appointed a task force to get more feedback from end-user organisations and user groups before making a final pricing decision.