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Nokia uses joint venture to launch Ovi in China

Nokia has formed a joint venture with New Alliance, part of Shanghai Alliance Investment (SAIL), to develop and sell...

Nokia has formed a joint venture with New Alliance, part of Shanghai Alliance Investment (SAIL), to develop and sell mobile and internet-based services to the Chinese market.

The 50/50 company will be called Nokia Alliance Internet Services and will start operations in January with about 80 staff.

In May 2005, Microsoft set up a joint venture with SAIL to launch MSN .

Nokia's executive vice president of services Niklas Savander said China was the world's largest mobile and internet market. "Establishing this joint venture is a natural step to help us bring locally relevant mobile services to Chinese consumers," he said.

Savander said hooking up with New Alliance gave it the right platform and expertise to offer a suite of selected Nokia Ovi services and to work with local content developers to help bring their applications to market.

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