Google has announced Real Time Search, once again upping the competition in an attempt to remain ahead of the rest of the pack.
The latest Google search innovation merges updates made by users of social sites Twitter, Facebook, and MySpace with Google's general web search results.
This means anyone looking for information on events as they are happening, they can view public messages posted in the past few minutes rather than outdated news articles.
"Whether it's an eyewitness tweet, a breaking news story or a fresh blog post, you can find it on Google right after it's published on the web," said Google fellow Amit Singhal in a announced blog post.
Google has struck deals with each of these social networking sites to make its real-time searches possible.
But the move will help the search giant compete with these sites because it removes one of the main advantages they had over Google, according to US reports.
Google's real time search announcement comes just days after the firm quietly rolled out Personalized Search, which shows different search results for different users.
Google said it is now better able to provide the most relevant results using analysis of 180 days of Google search activity from users' browsers.