Ted Baker expands with QuickAssortment


Ted Baker expands with QuickAssortment

Fisseha Tegegn

Ted Baker, “the fastest growing leading life style brand”, is going to expand its business with a new planning process.

The London based company has reached an agreement for its new planning process with a specialist application, QuickAssortment, from Maple Lake. 

This new assortment planning is a place where Ted Baker, the retailer, meets the customer. This plan also provides the most effective way to balance the presentation of merchandise to meet customer demands.

Lindsay Page, Ted Baker’s finance director, said: “We realise that while this is a challenging economic environment, we cannot afford to stand still.

“We believe that this is a great opportunity to take our business to the next level.”

According to Maple Lake, the company that is behind to this planning process, the innovation will support Ted Baker’s “skilled” team.

Bob Jolley, commercial director of Maple Lake, said: “They see the value that an integrated planning solution can deliver to the efficiency and profitability of the business.”

Since 1987, its beginnings as a menswear brand in Glasgow, Ted Baker have expanded rapidly. Today it offers a wide range of collections and has a portfolio of stores in the UK and the USA.

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