Online retailers are not waiting for the economic recovery before investing in new technology, as confidence grows that the sector will rebound faster than others.
Online sales have not been hit as hard by the economic slowdown as high street sales. Despite the recession, the average monthly increase this year of online sales is 15%, according to the latest research from IMRG and Capgemini.
Research carried out by Internet Retailer revealed that 72.4% of online retailers will increase their spending on technology this year.
The survey questioned web-only merchants, retail chains, catalogue companies, and manufacturers of consumer brands.
A total of 14% of companies surveyed said they would increase spending by more than 50%, 13.1% said they would increase it by between 20.1 and 50%.
The largest group (29%) said they would increase spending between 10.1% and 15%, with the second biggest group (21.5%) planning to increase their spend by 5.1% and 10%.
33.5% of respondents said investment in an e-commerce platform was the main priority.
John Lewis, for example, is investing heavily in its e-commerce technology infrastructure. The retailer wants its online and in-store sales to be integrated so it can use sales information to cross-sell. It is developing software to integrate in-store systems, web order systems and Epos terminals.