Online retailers are not waiting for the economic recovery before investing in new technology, as confidence grows that the sector will rebound faster than others.
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Online sales have not been hit as hard by the economic slowdown as high street sales. Despite the recession, the average monthly increase this year of online sales is 15%, according to the latest research from IMRG and Capgemini.
Research carried out by Internet Retailer revealed that 72.4% of online retailers will increase their spending on technology this year.
The survey questioned web-only merchants, retail chains, catalogue companies, and manufacturers of consumer brands.
A total of 14% of companies surveyed said they would increase spending by more than 50%, 13.1% said they would increase it by between 20.1 and 50%.
The largest group (29%) said they would increase spending between 10.1% and 15%, with the second biggest group (21.5%) planning to increase their spend by 5.1% and 10%.
33.5% of respondents said investment in an e-commerce platform was the main priority.
John Lewis, for example, is investing heavily in its e-commerce technology infrastructure. The retailer wants its online and in-store sales to be integrated so it can use sales information to cross-sell. It is developing software to integrate in-store systems, web order systems and Epos terminals.