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BT to resell Google, Yahoo and Bing adwords

Ian Grant

BT this morning launched an internet marketing service for small and medium enterprises that promises to make the best of search and pay per click on the Google, Yahoo and Bing search engines.

Under the service, BT's consultants would advise firms on how to structure campaigns and budgets, what to pay for keywords, when and where to place advertisements and so on.

The move is a result of BT becoming a Google reseller and setting up a team of a dozen marketing specialists who have all passed the Google AdWords Professional (Gap) course.

Ivan Croxford, GM for BT's digital marketing services division, said the entry price was £300 a month for three months. BT's fee to manage the on-line campaign is 30% of budget, he said.

"Payment by results is creeping into the market, but we are not there yet," he said.

Croxford said many SMEs had tried online marketing with varying success. This was often due to the growing complexity of the digital market and the time needed to optimise online campaigns.

He said campaigns could be tailored to a specific geographic location, as well as by time of day.

BT's SearchSmart portal also had guidelines and best practice advice that bosses could look at to raise their own skills levels and receive feedback on the performance of their campaigns, he said.

Croxford said the offer was open to any SME. "We are agnostic about who you use as an ISP," he said.


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