Google has launched a campaign aimed at publicising news of organisations switching to Google Apps as it steps...
up its rivalry with Microsoft.
The "Going Google" campaign includes a series of adverts about why 3,000 businesses are signing up to Google Apps each day.
Twitter is another platform Google is using to get the message out about Google Apps before the online version of MS Office 2010 goes live.
Google has set up a GoogleAtWork Twitter account and is calling on Apps users to tweet their story using the #gonegoogle hashtag.
Microsoft countered with the announcent of a new online version of MS Office and the planned acquisition of Yahoo's search business.