Demand for IT is no longer in freefall, says Seagate Technologies' newly elevated EMEA vice-president Mark Whitby.
Whitby, who headed up the UK partner operations at Intel and globally at Vodafone, joined Seagate as executive director for emerging markets in September 2007.
One of the challenges facing all vendors has been matching demand with supply. Whitby said that in calendar Q4 the market for hard drives "fell off a cliff" as the industry produced 160,000 units but sold only 125,000.
Things are slowly changing though, he said. "Demand has levelled at a pretty constant level so things aren't getting worse, but sadly they are not getting markedly better either."
"My focus is on getting the company back to a profit and Europe is a key part of our business," he added.
This story originally appeared on MicroScope.co.uk.