Demand for IT is no longer in freefall, says Seagate Technologies' newly elevated EMEA vice-president Mark Whitby.
Whitby, who headed up the UK partner operations at Intel and globally at Vodafone, joined Seagate as executive director for emerging markets in September 2007.
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One of the challenges facing all vendors has been matching demand with supply. Whitby said that in calendar Q4 the market for hard drives "fell off a cliff" as the industry produced 160,000 units but sold only 125,000.
Things are slowly changing though, he said. "Demand has levelled at a pretty constant level so things aren't getting worse, but sadly they are not getting markedly better either."
"My focus is on getting the company back to a profit and Europe is a key part of our business," he added.
This story originally appeared on MicroScope.co.uk.