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Hyperoptic, one of a number of growing fibre-to-the-premises (FTTP) broadband suppliers, has launched services in seven more towns and cities, taking the total number of urban areas where it supplies services to 20.
The towns and cities where it is expanding are Edinburgh, Leicester, Portsmouth, Slough, Southampton, Watford and Woking. In all seven communities Hyperoptic will be pursuing its standard roll-out policy of prioritising installation based on demand and registered interest.
It offers one of the fastest commercially available FTTP broadband services in the UK, approaching 1Gbps in some circumstances.
“Brits are losing patience with flaky FTTC packages – they want a hyperfast and reliable service that supports multiple users streaming and surfing the internet at the same time,” said Hyperoptic chief customer officer Steve Holford.
“We are committed to lead a step change in British broadband, setting a gold standard example for others to follow.
“In Europe there are more than 35.9 million FTTP subscribers – these users are getting the best out of the internet and reaping the social and economic benefits. Digital leadership will not be achieved by sweating copper assets.”
Ofcom figures hold that 44% of residential fixed broadband lines can currently offer up to 30Mbps or more, and hardly any of them are FTTP.
Out of the towns and cities where Hyperoptic is now expanding, Watford is currently the best served in terms of average download speeds, according to statistics compiled by comparison site Thinkbroadband.com between January and March 2016.
Watford residents can expect to receive an average speed of 35.7Mbps, compared with 31Mbps in Leicester, 27.8Mbps in Southampton and just 22.9Mbps in Edinburgh.
However, in many cases actual speeds were significantly lower, said Thinkbroadband, with the slowest connections in Watford clocking in at just 7.3Mbps, and a disappointing 6.2Mbps in Southampton.
“The difference between the average for existing Hyperoptic customers who can choose between 20, 100 and 1000Mbps packages and cities such as Edinburgh is pretty clear and reflects not just a step change, but a rocket assisted boost to a world of possibilities,” commented Thinkbroadband editor Andrew Ferguson.