Hyperoptic moves into business broadband

Urban fibre supplier launches first leased line and business broadband products to the market after lengthy trials

Urban fibre-to-the-premises (FTTP) supplier Hyperoptic has launched a number of business products aimed at small and medium-sized enterprises (SMEs) in multiple-occupancy offices and business parks, and small and home offices (Sohos)

Up to now, Hyperoptic has targeted residential customers only in 12 “hyper-city” locations where it has points of presence, these being Greater London, Cardiff, Bristol, Reading, Manchester, Leeds, Liverpool, Sheffield, Birmingham, Glasgow, Newcastle and Nottingham.

It specialises in targeting landlords, property freeholders and developers to design and install dedicated FTTP infrastructure during the building phase of new developments, and retrofitting existing ones, and now wants to take this model into the world of business.

Darren Shenkin, business development director at Hyperoptic, told Computer Weekly that during trials he had found that commercial property owners were ready to engage with his business.

“Commercial property freeholders are more engaged and acting on behalf of their tenants,” he said. “In residential they tend to pass responsibility on to property managers and letting agencies.”

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However, said Shenkin, there was really only one thing that would help Hyperoptic deliver infrastructure to commercial properties and that was for business owners to register their interest and lobby their landlords.

“Where tenants demand our service, freeholders are more inclined to grant permission because they want the tenants to remain with them,” he said.

Up to a gigabit

Hyperoptic is launching three products for the business market – business broadband, leased lines and shared leased lines.

Its business broadband offering will be a full-fibre product enabled by FTTP and Ethernet Cat5e from “basement to tenant”. It will come in three flavours – 20Mbps, 100Mbps and 1Gbps – all with unlimited downloads and no traffic management on a standard 12-month contract, which Hyperoptic claimed was typically 12 months shorter than the competition.

Its leased line product will provide a dedicated connection back to Hyperoptic’s fibre aggregation node, and symmetric speeds of either 100Mbps or 1Gbps over a one-, three- or five-year contract. It will offer this at £350 per month, which Shenkin said was around £200 cheaper than BT.

Finally, the shared leased line product will be pitched at premises that house a number of small businesses, such as small city centre office blocks or startup incubators. Network partitioning will be performed at the site and the leased line will be split between a number of businesses. In a scenario with 10 businesses taking a 1Gbps leased line, each would therefore receive a symmetric 100Mbps connection.

As a registered partner of DCMS’s Superconnected Cities programme, Hyperoptic customers will also be eligible for the Connection Voucher scheme, which covers up to £3,000 of an initial connection charge.

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