HP targets software-defined datacentre customers with new storage products

HP launches software-oriented storage services including entry-level all-flash array and virtual storage appliance

HP is launching new software-oriented storage services, including an entry-level all-flash array and a virtual storage appliance, as well as improving its products’ integration with OpenStack cloud, in a strategy aimed at the software-defined datacentre (SDDC) market.

The new storage offerings will simplify the deployment of scalable storage infrastructure for cloud computing and virtual server environments, said HP.

“As customers move to the software-defined datacentre, they face gaps with legacy hardware-oriented storage,” said David Scott, senior vice-president and general manager atHP Storage.

The growth of cloud computing and a move to the SDDC are being driven by pressure on IT teams to deliver agile infrastructure at low cost. But such infrastructures require next-generation storage platforms to improve efficiency and control, according to HP.

The company’s latest software-defined storage product is the StorVirtual Virtual Storage Appliance (VSA) which integrates with HP’s version of OpenStack cloud, based on its Helion platform. The VSA supports any physical server and external storage based on any virtualisation platform, such as VMware vSphere, Microsoft Hyper-V and open-source Linux Kernel–based Virtual Machine (KVM).

VSA can be deployed in minutes, allowing users to provision 32 servers in the time it takes to provision a single server.

HP has also released a new StoreOnce VSA licence which, it claims, cuts backup costs by 86% for small and remote sites. Costing $1,400, it aims to lower data protection costs with its 4TB model – suitable for backing up small sites. For service providers looking to expand cloud services, HP's new StoreOnce VSA is included in a reference architecture from HP for cloud backup IaaS.

To reduce cost barriers to flash storage adoption, HP will also launch an all-flash starter kit, the $35,000 3PAR StoreServ 7200, on 29 September. The kit scales from 7TB to 690TB of usable flash capacity via hardware-assisted deduplication software. The company said this can help SDDC customers benefit from all-flash performance at 50% of the cost of other entry-level all-flash arrays.

“For increased agility, HP delivers software-defined storage via VSAs that optimise cost and all-flash, service-refined storage to optimise service levels – both orchestrated with common tools,” said Scott.

The company is also collaborating with VMware to integrate its 3PAR StoreServ storage on VMware’s upcoming Virtual Volumes (VVols) storage architecture.

John Gilmartin, vice-president and general manager for SDDC at VMware, said SDDC extends virtualisation concepts such as resource pooling and automation to all infrastructure services, including storage, to make the underlying infrastructure as cost-effective and dynamic as virtualised servers. 

“HP has been a critical VMware partner in enabling this transformation for external storage through its engineering design and development support of Virtual Volumes with HP 3PAR StoreServ,” he added.

HP has also released OneView plug-ins for VMware vCenter for converged infrastructure management.

Read more on Virtualisation management strategy