CES: Samsung says BYOD will be the norm by 2014

Mobile manufacturer Samsung claims the bring-your-own-device (BYOD) workplace trend is at a tipping point and will become mainstream in a year

The bring-your-own-device (BYOD) workplace trend will soon become part of everyday working lives, Samsung claimed at the Consumer Electronic Show (CES) in Las Vegas.

Research into the attitudes of IT executives and consumers toward BYOD found 90% of IT executives believed BYOD will be the norm by 2014.

Samsung's joint study with IDG concluded that 85% of companies are encouraging the BYOD movement. The research found consumers expected the mobile device to become the primary computing device for work in five years.

“Bring your own device is at a tipping point as mobile devices are becoming a central hub for our lives,” said Tim Baxter, president of Samsung in the US, at CES.

Samsung announced that BYOD will be a major focus over the next few years, with a significant shift towards the consumerisation of the enterprise.

The announcement was made at Samsung’s press conference at CES in Las Vegas, where it also announced a range of Windows 8 ultrabooks as well as smart next generation televisions, cameras and fridges.

The Series 7 Chronos, running Windows 8, is a 15.6-inch full HD ultrabook, with a 10-point touch screen, providing quad-core performance. At just 20.9mm thick, with a back-lit keyboard and 11-hour battery life, Samsung is marketing this as a desktop replacement, which it says meets both work and entertainment demands.

Samsung also launched the Series  7 Ultra Windows 8 ultrabook, which features an aluminium frame, 13.3-inch full HD display, 10-point touch screen and eight hours of battery life. The device will feature either an i5 or i7 CPU, with up to 256GB SSD of storage.

The company announced it will be pushing forward with its Samsung For Enterprise (SaFE) programme, which includes security standards, apps, on-device encryption, VPNs and mobile device management solutions aimed at the Android platform.

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yeah that's one I'll believe when i'll see it first.... the BYOD concept is not even legal in a lot of developed country just on the fact the employer must provide all the tools necessary to the employee to perform his work.... this is true in most modern work ethic law code in the developed world....
second, I would never let my employer force me to get my personal material at work..... and I modify my set up too often for a company to be able to follow.... that model can work with non geeks but a geek likely to crash his own machine 3 times a week to do formats randomly every month that can't work....
then you have the ecosystem.... the only one today capable to pull out a enterprise grade BYOD environment is Microsoft and I doubt all those pseudo geeks with the last piece of crap tablet running iOS or Android will be happy to hear it....
and finally you have the security issue for companies..... when you see IT freak out when people bring a flash drive from home how do you think they'll manage knowing you bring the entire machine home and probably unsecured information in a high risk environment (come on we all know your son tom goes watch porn every now and then.... heck he probably even goes on the one you go)


The prevalence of wireless networks, specifically 802.11, has increased considerably over the past few years. While awareness of wireless security issues in general is improving, this technology brings with it a set of unique security risks that many organisations still fail to properly understand and address.