CES: Panasonic trumpets first 3D HD home entertainment system

Panasonic demonstrated the world's first 3D high-definition plasma home theatre system at the Consumer Electronics Show ...

Panasonic demonstrated the world's first 3D high-definition plasma home theatre system at the Consumer Electronics Show in Las Vegas this week.

The 3D full HD plasma home theatre system enables the viewing of "true-to-life" 3D full HD images by using a Panasonic 103in plasma HDTV and a Panasonic Blu-ray Disc player, capable of distributing full high-definition (1920 x 1080 pixels) images to the left eye and right eye.

"This goes well beyond conventional 3D and Panasonic is fully committed to making it a reality, and soon," said Bob Perry, executive vice-president of Panasonic Consumer Electronics Company.

He said, "Plasma is currently the only TV capable of delivering a 3D full HD experience, due in great part to its ability to refresh at a speed which enables multiple image display without loss of resolution.

"The integration of Hollywood's 3D content with Panasonic's plasma, Blu-ray and 3D full HD technologies delivers a truly immersive experience, which will elevate home entertainment to a whole new level of excitement. You will no longer just be watching a movie, you will be experiencing the realism of a Hollywood film."

The 3D experience occurs because the left and right eyes recognise different images. Panasonic's 3D full HD system comprises a 103in plasma HDTV and a Blu-ray Disc player that plays back Blu-ray Discs onto which 3D video (consisting of left-sided and right-sided 1080p full HD images) are recorded.

Full HD processing occurs on both the left-sided and right-sided 3D image in every single process - from recording, playback and display. With a special pair of active shutter glasses that work in synchronisation with the plasma HDTV, the viewer is able to experience 3D images formed with twice the volume of information as regular full HD images, and enjoy them together with high-quality surround sound.

Panasonic said previous consumer 3D entertainment systems encountered many problems, including the inability to deliver true high-definition picture quality in 3D due to the lack of bandwidth in transport and the limited capacity of the storage.

Previous systems also suffered from reduced vertical resolution caused by a 3D display method that divides the scanning lines between the left and right eyes, and picture quality degradation caused by pixel skipping that results from the squeezing of two (left and right) screens' worth of full HD images into one screen of data capacity for image storage and transmission.

Until now, said Panasonic, there has not been a system capable of displaying the equivalent quality to the original Hollywood 3D master.

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