Designer retailer Larizia has upgraded its retail management and point of sale system to replace a manual system the retailer had been using since suffering a bad experience several years ago with an early EPOS system.
The system provides comprehensive reporting facilities that give feedback on sales in close to real time, the ability to interface to the company's accounting system, Sage, and its customer loyalty system, that gives valuable customer information at till-point and enables selective one-to-one marketing campaigns.
London-based Larizia is to run Eurostop's WinRMIS Retail Management solution and its WinPOS Point of Sale system across its three existing stores and head office. The system will also be installed at the retailer's two new stores planned for opening later in 2008.
Bill Jones, responsible for the selection of the new system, said, "The barcoding facilities and the drill down reports in the new system will enable us to analyse and track our business. "Put simply, it gives us all the information we need to achieve sales by ensuring that we have the right stock in the right place at the right time to meet customer demand. A key element will be the customer loyalty facilities."