Western European residential broadband uptake has exploded in the past two years, growing more than 80% in 2003 and around 30% in the first half of 2004, said analyst Forrester.
Forrester said that by 2010, European broadband penetration will reach more than 40% of all households, which is equal to well over 70 million households equipped with broadband.
Forrester said that by 2010 the biggest adoption rates will be in Holland and across Scandinavia, with around half of homes having broadband. The countries with the largest economies, including the UK, will see a take-up of between 35% and 45%.
The analyst said it expected the 30% growth rate for broadband in the first half of 2004 to have been outstripped by much higher growth in the second half of the year.
Lars Godell, analyst at Forrester, said, "Massive price cuts are leading to a rapidly declining broadband premium. This, combined with a continued strong supplier push, provides a major incentive to the consumer to make the switch to broadband."
With its far superior geographic coverage digital subscriber line (DSL) broadband is now trumping cable-based broadband take-up, when previously cable was ahead.
It has also been reported that the ratification process for the alternative fixed wireless broadband standard WiMAX has been delayed by around six months, so DSL may remain the most popular broadband option for some time.