Macromedia offers video streaming on demand

Macromedia has joined with VitalStream to provide outsourced on-demand video-streaming services.

Macromedia has joined with VitalStream to provide outsourced on-demand video-streaming services.

The Macromedia Flash Video Streaming Service, powered by VitalStream, enables companies to deliver video-enabled Flash content quickly and easily across VitalStream's content distribution network. Content is delivered to the Flash Player distributed player.

Smaller customers with lighter loads of traffic will benefit because they can send streaming Flash video without having to set up their own servers. Larger customers pushing 20TB to 30TB of video a month can benefit by having access to a reliable network, claimed Macromedia director of product marketing Chris Hock.

VitalStream's network features load balancing and redundancy as well as a suite of tracking and reporting tools

As an example of how the service could work, a customer can create a Flash video, upload it onto the network via FTP or a browser, and then have it propagated across clusters of systems on VitalStream's network, said Hock. Users wishing to access the video would do so via a URL. Video can be sent for purposes such as brand marketing, learning, or entertainment.

Nate Elliott, associate analyst at Jupiter Research, called Macromedia's move a logical one.

"By combining software and serving into a one-stop solution, Macromedia is making it easier for companies to use Flash Video, and that can only help adoption of the product," he said.

"At the same time - and this may be the more important point - this fits into Macromedia's unstated strategy of bundling services along with their software.  Though they've never said as much, Macromedia clearly wants to make money from more than just software license fees."

"I wouldn't expect this to be a huge revenue source for Macromedia, because most of the companies who can't find their own video server will be pretty small," he added.

The Macromedia-VitalStream service will cost $298 per month for about 60GB of video transfer. Larger packages are negotiable.

Macromedia is also launching Macromedia Flash Video Gallery, which provides demonstrations of video experiences from 25 companies that have adopted Flash video. Customers such as Ben & Jerry's, Comcast, and Ford are featured. The gallery is accessible at

Paul Krill writes for InfoWorld

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