E.piphany upgrades to 6.5

CRM software supplier E.piphany has announced the forthcoming version 6.5 of its applications suite, adding several new modules...

CRM software supplier E.piphany has announced the forthcoming version 6.5 of its applications suite.

Scheduled to ship on 14 November, E.piphany 6.5 adds software for telesales, sales and service contact centre management, event-driven marketing, and marketing campaign and resources management.

The update also adds support for version 8 of IBM's DB2 database software. Pricing for the software varies, but licences start at around $250,000.

E.piphany is using the release to introduce its Customer Relationship Backbone, the company's name for a design strategy it began pursuing last year that focuses on flexibility and a component-based architecture.

The architecture is intended to ease interoperability with other open standards-based applications and allow customers to tailor the software and its modules to their needs.

The upcoming 6.5 release adds to the core E.6 platform functionality customers have been requesting, such as the event-driven marketing module to aid users in following up on triggers like service calls from their customers, said Mike Trigg, vice-president of product mnagement and marketing.

While E.piphany has 450 customers from several major enterprises, including retailers Sears, Roebuck and Gap, and several large financial services firms, the company sits in the middle tier of the CRM market, with a significantly smaller share than leaders Siebel Systems, SAP, Oracle and PeopleSoft. For the first nine months of this year, it posted a loss of $24.7m on revenue of $68.9m.

E.piphany's sizeable cash assets will help it weather the tough sales climate facing enterprise software suppliers, and position it as one of the more likely candidates to survive the consolidation wave sweeping through the market, according to Gartner analyst Kim Collins.

"I do think that they need to build a little more momentum in the market than they have," Collins said. "I see a lot of E.piphany play in particular in the retail sectors, in the B2C market. They still have a strong heritage built off their original core competency, which was around marketing and analytics."

E.piphany's Customer Relationship Backbone architecture is an interesting attempt at solving the problem of providing an integrated workflow for various customer-management activities across applications that traditionally operate independently, Collins said.

Stacy Cowley writes for IDG News Service

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