EMC, Cisco, accused of FUDfest, Apple hammered, NetApp accused of “PR BS” as IBM and HDS fight

The storage blogosphere embraced has devoted itself to VMworld … and the usual bickering as Pillar labels V-Max a “clunker” and EMC, Cisco, HDS, IBM and NetApp all swipe at one another.

We’re back! And just in case you wondered why we missed last week’s blog roundup, you can blame VMworld to which your editor was spirited by VMware*. While there we completely failed to meet any readers of this column or attend any tweetups, thereby missing out on some of the conference cocktails listed below (click on the image for a big version over at Virtual Geek).

But while at the show we did hear the rumour that EMC and Cisco are cooking up a joint venture to sell joint solutions (we’re thinking it could be a copy of the way Microsoft and Accenture cooked up Avanade). Blogosphere reaction to the idea has been strong with 3Par’s Marc Farley titled his post about the rumour “If this is what marriage is like - I want the divorce first!

ESG analyst Steve Duplessie picks up on StorageBod’s post about FUD and its evil uses by declaring the announcement is overrated at best and a deliberate and very calculated leak at worst. He then concludes:

“The fact that 99.9% of whatever the rumors are will be proven completely false is irrelevant - the buzz meter is off the charts. At the end of the day, logic tells me that any deal between these two will be far less exciting than the speculation - which, at the end of the day, is just great marketing.”

Another person taking on EMC is HDS’ Michael Hay, who reckons Chuck Hollis’ position on filesystems is wrong. Hay also feels EMC’s acquisition of Kazeon was futile, seeing as HDS already has its own discovery solution. HDS is also having a go at IBM and San Mrino based system integrator Cinetica’s blog posts on the subject of modular storage. (And FWIW, HDS also has a new blogger)

NetApp weighs in

NetApp is also on the front foot this week, criticising VMware’s vMotion product and declaring it has the best strategies in the industry (so good, it’s number 6 in storage sales!). But to circle back to FUD, the Grumpy Storage Blog writes that NetApp is the master. Drunken Data has also decided NetApp is full of it, taking aim at its “steaming pile of BS” in this post.

Another company under the cosh is Apple, which StorageMojo criticises for having reneged on a pledge to use ZFS in Snow Leopard.

Also of interest this week is Iomega. For a while now, your correspondent has been wondering if $1000 NAS devices could start to talk to their larger brethren, perhaps even over the WAN. If they were to do so, a well-featured NAS could be a far better option for a remote office than a server and certainly a better option than direct-attach storage in a small office server. Well … the blogosphere has cottoned on to similar ideas this week as Steve Foskett reviews Iomega’s ix4-200d and Storagezilla notes that the device replicates to Celerra.

EMC’s ownership of Iomega means integration between the two is probably pretty simple, but we are going out on a limb to predict partnerships between other storage vendors that see nano-NAS vendors like Seagate, D-Link and Netgear build links to enterprise storage vendors products. Mark it down for 2010 and tell your friends you read it here first!

We’re also going to claim at least some influence on this blog post from Adaptec’s Neil Cameron, who we suspect was set to thinking about RAID 5 when your editor interviewed him for this story about the future of RAID.

Another post of note comes from Pillar Data, which is spruiking its cash for clunkers program and writes

“… we even had a company ask if their V-Max qualified as a clunker. What a hoot!”

Technical posts are plentiful this week, with Virtual Geek offering an “Important note for all EMC CLARiiON Customers using iSCSI and vSphere” (both of you can click now). He also slips in this video of another VMworld presentation he was involved in, a “super-session" with VMware, Cisco and EMC all going at it together.

Emulex has an only partly self serving post on network convergence and Preston de Guise looks at perpetual overrides, gets grumpy about Directive Management and covers auto media verify.

See you later this week for another roundup!

* “Spirited” is code for “VMware paid for my flights and accommodation, thereby getting rather a lot of my attention for about 48 hours.” In return, ANZ readers get more stuff written about the event by someone who lives on the same tectonic plate as you and, in the future, get better-informed coverage of the company. I get some frequent flier points and a chance to buy my kids clothes at Gap (which does not operate in Australia).

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