Agressive advertising? Blackberry’s new advertisement showing a ‘blackberry bullet’ blowing an apple away is a real signal of intent from RIM.
Initially I thought they should have ended showing the new Blackberry but, thinking about it, this is more a statement from Blackberry than a promotion. They could’ve gone the extra step and used a rotten apple.
Apple could make a reply, a good example of that would be ermmmm… oh the Windows ‘I’m a PC’ campaign!
The gloves are off, the fruit is dangerous.