GNER signs web ticketing contract to cut sales costs

Rail operator GNER has awarded an IT contract to outsourcer Atos Origin to develop, implement and support a new internet ticketing sales system.

Rail operator GNER has awarded an IT contract to outsourcer Atos Origin to develop, implement and support a new...

internet ticketing sales system.

GNER, which runs the East Coast Main Line, wants to save money with the new system by expanding the number of web sales and weaning passengers off from using lower margin station ticket office and phone transactions.

GNER said the new service, which will be launched later this year, will be simple, transparent and intuitive to use, so that passengers can quickly find the most appropriate fare available at the time they wish to travel.

It will also be integrated with customer relationship management software, so that GNER can monitor ticket sales and analyse buying patterns, in order to better plan future marketing campaigns and promotions.

The service will also be designed to support new initiatives such as print at home tickets and mobile phone ticketing.

"The internet is now a very important channel through which we sell tickets and with this new web-based system, we are providing our passengers with a fast, secure and easy way to purchase tickets online,” said Emma Passey, eCommerce Manager at GNER.

Atos Origin will manage credit card authorisations through Atos Worldline, an Atos Origin company which specialises in electronic payment services, CRM and e-services including internet, voice and mobile.

The value of the GNER contract has not been disclosed.

Related article: GNER on track to complete WAN upgrade

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