Volunteer organisation Stemettes launches careers development app OtotheB

The science, technology, engineering and maths (Stem) careers volunteer organisation has launched an application helping girls through their Stem journey.

The Stemettes application, entitled OtotheB, is designed to offer girls aspiring to work in the Stem industry access to role models, activities and events in the sector.

As well as a list of events related to Stem careers, the app’s users will have access to interviews with inspirational women in the Stem industry as well as the opportunity to ask women in Stem agony-aunt style questions about careers live via the app.

Stemettes Co-Founder, Anne Marie Imafidon, said: “OtotheB offers us the opportunity to take the Stemettes offering to the whole of the UK and beyond, something we’ve been wanting to do for a long time. I’m excited to bring the girls who use OtotheB on their own personal Stemette journeys as they build their own STEM careers.”

Girls using the app will also have access to competitions where they can win merchandise, gadgets, networking opportunities and the chance to shadow inspirational Stem women in the workplace.

The app, which is aimed at girls from the age of 11 upwards, will act as a global online platform to help girls take advantage of opportunities in the Stem industry they may have been missing out on.

The mobile application was launched as part of the Stemettes third birthday, marking the third year in a row the organisation has been running panels, hackathons and entrepreneurship bootcamps to inspire young girls to take an interest in Stem.

Melissa Di Donato, Salesforce area VP, labelled the application “an important milestone in inspiring future female STEM leaders” and campaigner and Techmums founder Sue Black claimed OtotheB would act as a “fantastic new resource for young women interested in technology”.

Over the last three years Stemettes has run countless numbers of events to address the gender gap in science, technology, engineering and maths industries – in 2014 women made up on 13% of the workforce across these industries.

The Stemettes OtotheB application will join initiatives such as Meet the Stemettes, which champion women in the Stem space to encourage girls into Stem, and the Stemettes Outbox Incubator programme which offers support and funding for girls who want to launch a Stem-based business.

Imafadon said: “OtotheB is an exciting new venture for Stemettes. It has been developed with everything we have learned from the 8000 girls we’ve worked with over the last 3 years in mind.”

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