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Google urges enterprises to abandon data capacity planning in the face of IoT

Director of Google cloud platforms claims enterprises are wasting time trying to predict how their data needs will change over the next five years

Google is cautioning enterprises against being too prescriptive with their long-term data capacity planning strategies, as the internet of things (IoT) era progresses.

Speaking at the Cloud Expo conference in London, Google’s director of cloud platforms for Europe, Barak Regev, said enterprises face an uphill struggle when trying to accurately model how their cloud data capacity requirements are likely to change over the next five years.

“Let’s say you’re a startup or an enterprise about to launch a new workload. You’re probably going to – at a certain point in time – need to assess how far you go, how far you need to scale and how much capacity you are going to need,” he said.

“One thing we learned at Google is don’t even start to calculate that, because anything you prepare for yourself [will not accurately] estimate how much more usage you’re going to experience in the next year, two years or even five years.”

Regev cited the soaring number of data-generating connected devices that are set to emerge over the next half decade as a major source of these difficulties, as well as the ever-quickening pace of change in the technology industry.

“Over the next five years we’re going to see way more disruption and innovation than we’ve seen in the past 10, 20 or even 30 years of evolution of the IT industry.

“IoT is going to explode. All these devices are listening and trying to send out data to the world, causing data to really explode. Global IP traffic is going to reach more than 2ZB (zettabytes) a year. That is three times more than today. That’s what you need to prepare for,” he added.

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“Users are craving for interactions and continuous dialogue with their applications. When you think about the mobile rate of traffic, it will reach 300EB (exabytes), which is 10 times more than today. That’s why I’m telling you, no capacity planning makes sense.”

During his keynote, Regev also spent some time outlining Google’s take on how it sees enterprise use of cloud technologies changing over time, with many firms embracing a hybrid and multi-cloud strategy.

Over the next five years we’re going to see way more disruption and innovation than we’ve seen in the past 10, 20 or even 30 years of evolution of the IT industry. IoT is going to explode
Barak Regev, Google

“Multi-cloud is a reality that everybody has to embrace. You will see the emergence of private clouds and will see people continue to run their own datacentres to run various session applications where there is no compelling reason to move them to the cloud,” he said.

This type of approach is not anything new for enterprise IT buyers, he added, as most of them are used to operating environments featuring technology from competing suppliers.

“Even if you were an IBM shop, you would still have some technology from Oracle and from Microsoft, because that was the reality – you have to do a best-of-breed deployment to meet your requirements. Nothing will be different in cloud,” said Regev.

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