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MasterCard uses artificial intelligence to help UK sales team

Financial services firm is deploying AI software created by one of the IT startups it supports in a global programme

MasterCard is using artificial intelligence (AI) technology from a UK firm in its global startup programme to support teams working on loyalty schemes in the UK.

The software was created by Norwich-based Rainbird, one of 60 startups supported by MasterCard’s Start Path Global programme. It captures information, learns over time and can help staff in certain activities.

Like many finance firms, MasterCard is supporting startups to gain access to, and test out, the latest IT developments. Each quarter, MasterCard Start Path recruits startups for a six-month virtual programme. 

In the past, it was presumed that only large, established suppliers could work with big enterprises, but Stephane Wyper, global lead for MasterCard Start Path, said there is no longer a line drawn between startups and established companies.

“Now, early-stage companies are partnering with large financial institutions, retailers or digital players to build the future of commerce together,” he said. “By working with Start Path, startups like Rainbird benefit from engaging with large global brands that are their future customers, channels and collaborators in a structured manner.

“At the same time, established companies such as MasterCard and its partners can identify and tap into new technologies to build efficiencies within existing systems or capture new opportunities.”

Read more about MasterCard IT developments

Rainbird’s software will be able to spread knowledge, previously held within a single team, to the rest of the sales organisation, said Wyper. “The software captures knowledge and groups together nuggets of disparate information to create a knowledge base that will power an automated, virtual sales assistant.”

The software can be used by MasterCard’s entire loyalty sales team in the UK. ........................................................................................

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