launches Wave for self-service data analytics has announced the launch of self-service data analytics technology Wave at its annual Dreamforce event has announced the launch of cloud-based self-service data analytics technology Wave on the first day of its annual Dreamforce customer event in San Francisco.

Following the widespread IT trend for big data analytics, said it has built technology to put marketing analytics software on any device using any data source.

Initially, the Wave mobile app will be available on Apple iOS for iPhone and iPad from late October 2014, with additional device support forthcoming.

Wave works by crunching data results through interactive dashboards, lenses and charts. Users can access and analyse billions of rows of data in a single dashboard and the software is integrated with the firm’s Salesforce1 platform. 

This wider integration means software application developers will, in theory, be able to build bespoke analytics applications using Wave for any business function. They will also be able to embed analytics in other applications and connected products using the software.

Wave has a schema-free architecture, meaning the data in use does not have to be pre-sorted or organised in any kind of narrowly defined manner before it can be analysed. This functionality should mean business users can analyse huge portions of data themselves. said this is similar to the way non-technical users interact with consumer travel apps that allow them to explore and filter worldwide commercial flights quickly using the web.

Developers can use Wave application programming interfaces (APIs) and other data connectors to connect to third-party data sources, from structured SAP and Oracle data, to unstructured machine and social data.

More than 30 Wave ecosystem partners, including Accenture, Deloitte Digital and Informatica are attending the Dreamforce event to show how users can extend analytics for business users’ needs.

President for products at Alex Dayon said the so-called data revolution is creating new opportunities for companies to create deeper, more meaningful connections with their customers.

“The Wave analytics cloud eliminates the painfully slow, complex and unintuitive legacy approaches that have long separated business users from their data – finally, there are analytics for the rest of us,” he said

The software-as-a-service (SaaS) supplier suggested business analysts will be able to use Wave to create mashups of relevant third-party data sources in a single dashboard and identify data correlations to make business decisions.

Wave also includes a social collaboration function. As business users start to play with data analytics, dashboards can be shared via Salesforce Chatter and new workflows and tasks can be triggered.

Salesforce Wave follows the June 2014 launch of Salesforce Wear, a software development ecosystem that sets out to help programmers develop the potential of wearable technology. Wear supports the development of apps across devices including Android Wear, Fitbit, Google Glass, Samsung Gear II and others.

Read more on Business intelligence and analytics