Sapphire 2013: SAP declares for cloud expansion, on back of Hana

SAP has announced a widening of the cloud delivery of its enterprise technologies

SAP has announced a widening of the cloud delivery of its enterprise technologies. Bill McDermott (pictured), co-CEO at the supplier, told delegates at this year’s Sapphire event, in Orlando, Florida: “You can have your cloud, your way, in real time.”

Speaking at the 25th iteration of the event, McDermott said that three years ago the German enterprise software giant questioned if it was still relevant and did it matter. He cited the outcomes of that introspection, mindful especially of so-called millennials, as SAP’s mobile, HANA and cloud offerings.

“HANA is not only the intellectual renewal of SAP, but the platform for everything we will do in the future,” he said.

McDermott cited SAP acquisitions Success Factors and Ariba as critical to the company’s 30 million cloud users. To that, he said, has been added the private cloud on HANA, the supplier’s in-memory database appliance.

In a press statement, the company said the unified SAP cloud portfolio will empower customers to leverage and extend their existing investments with multiple deployment choices – whether in their datacentre, the public cloud, the managed cloud or a hybrid environment.

Customers will be able to respond in real time to changes in business circumstances with the new cloud platform, built on HANA, the company said.

The platform is said to include application development and integration services, and database and analytics services. Purpose-built cloud applications are promised, and all line of business cloud applications will run on HANA, according to SAP.

The company has also said that its social software platform Jam, putatively growing at 850% per year, will be under-girthed by HANA. And it has announced a new cloud edition of SAP Afaria mobile device management technology.

Read more on Business applications