Greg Pike, senior vice-president of SAP Active Global Support America, detailed the key features and the recently-announced enhancements of the scheme to be rolled out from January 2009.
"Enterprise Support is a broadening of the support offering to cover business operations end-to-end to enable innovation while reducing risk and cost at the same time," he said.
But, a show of hands indicated that most delegates were still not convinced that SAP Enterprise Support represented true value to the business.
SAP plans to introduce the first increase to 18.2% in January, but further increases will depend on meeting key performance indicators (KPIs) agreed with SAP user groups.
SAP will not be able to introduce the second planned increase to 19.8% in 2010 if Enterprise Support fails to meet the jointly agreed KPIs.
Pike said the agreement with SUGEN and the recently announced extended maintenance support periods for SAP R3, ERP 6 and Netweaver 7 was proof that SAP was listening to customers.
Customers will now get an additional year's support for R3 and two years for ERP 6 and Netweaver 7 as well as access to engineering architects five days a year in response to feedback.
Pike said he was confident that once users were familiar with the content of SAP Enterprise Support, they would see the full value to the business.