Marks & Spencer has launched the much-touted transactional website that it developed in collaboration with Amazon.
The UK’s largest clothes retailer has been developing the e-commerce platform using Amazon’s technology since the collaboration was announced in April 2005.
The website will need to deliver greatly increased online sales quickly.
At last November’s half-yearly results presentation, chief executive Stuart Rose said that online sales had to double from £100m to £200m a year within a short timeframe.
While Marks & Spencer has concentrated on its recovery since Rose became chief executive in 2004, its online operation has been overtaken by some of its competitors.
Last week, Next announced that its online sales for the year to the end of January had exceeded £350m.
The website is more than a straightforward white-labelling of Amazon’s e-commerce platform. Marks & Spencer has used Amazon to help customers track orders more easily.
Systems integrator Conchango helped the retailer integrate the new platform with its core merchandising system.
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