How to be a Superbrand

I was interested to read that Microsoft has overtaken Google to top the latest UK consumer survey of leading brands. The three criteria used were quality, reliability and distinction. These are not qualities normally associated with computer software, especially commodity items such as browsers and operating systems. And several years ago you would not have expected Microsoft to win any form of popularity contest. Does this indicate that Microsoft’s drive to improve their security and integrity has paid off? 

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