What to expect from SAP Sapphire Now 2017

The annual SAP Sapphire Now and ASUG annual conference is staged in Orlando from May 16-18 2017…. but what can we expect?

ASUG key role

As an event, SAP Sapphire NOW is also presented as the annual gathering and conference for ASUG, the Americas SAP User Group.

The organisation is an independent not-for-profit organisation of SAP customer companies (organised in chapters and Special Interest Groups) and eligible third-party vendors that was established with a view to providing education, networking and access to technical resources.

Key brands in 2017

Key brands to focus on this year include SAP HANA (well, you would be surprised if it wasn’t front and centre)… and where we once described SAP HANA as an intelligent database platform with an analytics appliance… the product has been pushed forward as a more complete computing platform in its own right, in recent years.

Indeed, SAP HANA for developers will be a part of Sapphire Now and the developer element is (arguably) strong with a firm that is still essentially known as a data business in the first instance.

“Digital transformation is impacting the way the world does business. With SAPPHIRE NOW 2017, we look to deliver a total immersive experience to customers, partners and attendees from the very first touchpoint, to the keynotes and the completely redesigned show floor. We want our customers around the world to experience, dream, and reimagine their businesses to run live in this digital economy,” commented Maggie Chan Jones, speaking to Computer Weekly directly in her capacity as chief marketing officer at SAP.

Other brands that will most certainly feature as a big part of Sapphire 2017 are SAP Leonardo.

SAP Leonardo – This is SAP Internet of Things (IoT) technology designed to focus on what the firm calls ‘live business’ by connecting the emerging world of intelligent devices with people and processes.

“Moving from things to outcomes is about new business processes such as Industry 4.0, new business models and new ways for people to live and work,” said Dr. Tanja Rueckert, executive vice president, Digital Assets and IoT, SAP. “With SAP Leonardo, we connect ‘things’ with business processes that are instantaneous and proactive, and with people who can manage more effectively with augmented intelligence and autonomous systems. Our SAP Leonardo IoT portfolio delivers on SAP’s commitment to produce superior business value through enterprise IoT innovation.”

SAP Leonardo combines adaptive applications, big data management and connectivity in packaged solutions across lines of business and industry use cases, ranging from connected products, assets and infrastructures.

The need to ‘rightsize’ data

SAP will no doubt use Sapphire to run through a wide range of its wide range of other wide-ranging technologies (yeah, we get it, this is now a large portfolio) throughout the event. It will also talk about the need to ‘rightsize’ data.

Some of that right-sizing work will come down to helping firms to know when to archive or delete data — and when to make historic data compliantly accessible. This is where SAP will talk about its NetWeaver Information Lifecycle Management and the SAP Content Server products.

Further areas of focus (as referenced on this heavily bullet point shaped note) suggest that SAP will also focus on areas including: cloud configuration, data footprint management, resolving data quality issues, process orchestration and the User eXperience focused SAP Fiori zone.

All work and no play? Apparently not, sources suggest that the firm has hired rock band Muse for the end of show party… there’s money in that there data management, clearly.