TechTarget

Betfair opens up to software developers

Online gambling firm Betfair is inviting software developers to build apps that work with its betting exchange through a cloud-based development environment known as App Cloud.

Online gambling firm Betfair is inviting software developers to build apps that work with its sports betting exchange through a cloud-based development environment known as App Cloud.

Manchester United Football Club was the first company to use the App Cloud when it developed a betting service on its Manutd.com website, which is hosted by Betfair. The service will be available to developers on 18 April.

Betfair’s application programming interface (API) gives a data feed to  developers to use in their own apps. The firm hopes to increase revenues derived from non-Betfair interfaces.

Currently 70,000 Betfair customers use third-party applications when betting.

Carel Vosloo, App Cloud director at Betfair, said by opening up the technology to developers the company is gaining access to a wider resource for product innovation: "A vibrant developer community enables Betfair to outsource ingenuity and facilitate further innovation in its product range."

Further reading: interview with Betfair's CTO Tony McAlister.

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