Betfair opens up to software developers


Betfair opens up to software developers

Karl Flinders

Online gambling firm Betfair is inviting software developers to build apps that work with its sports betting exchange through a cloud-based development environment known as App Cloud.

Manchester United Football Club was the first company to use the App Cloud when it developed a betting service on its website, which is hosted by Betfair. The service will be available to developers on 18 April.


Betfair’s application programming interface (API) gives a data feed to  developers to use in their own apps. The firm hopes to increase revenues derived from non-Betfair interfaces.

Currently 70,000 Betfair customers use third-party applications when betting.

Carel Vosloo, App Cloud director at Betfair, said by opening up the technology to developers the company is gaining access to a wider resource for product innovation: "A vibrant developer community enables Betfair to outsource ingenuity and facilitate further innovation in its product range."

Further reading: interview with Betfair's CTO Tony McAlister.

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