Betfair opens up to software developers

Online gambling firm Betfair is inviting software developers to build apps that work with its betting exchange through a cloud-based development environment known as App Cloud.

Online gambling firm Betfair is inviting software developers to build apps that work with its sports betting exchange through a cloud-based development environment known as App Cloud.

Manchester United Football Club was the first company to use the App Cloud when it developed a betting service on its Manutd.com website, which is hosted by Betfair. The service will be available to developers on 18 April.

Betfair’s application programming interface (API) gives a data feed to  developers to use in their own apps. The firm hopes to increase revenues derived from non-Betfair interfaces.

Currently 70,000 Betfair customers use third-party applications when betting.

Carel Vosloo, App Cloud director at Betfair, said by opening up the technology to developers the company is gaining access to a wider resource for product innovation: "A vibrant developer community enables Betfair to outsource ingenuity and facilitate further innovation in its product range."

Further reading: interview with Betfair's CTO Tony McAlister.

CW+

Features

Enjoy the benefits of CW+ membership, learn more and join.

Read more on Software development tools

Join the conversation

2 comments

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

The importance of software developers is getting increased now a days. In a way this is good to both developers as well as Betfair as they both will serve good to each other. Let's see now what Betfair comes up with.

Cancel

Software developers are the one who are doing what is the best for your website. They are the one who will help you to make your website look wonderful to lure more costumers.

Cancel

-ADS BY GOOGLE

SearchCIO

SearchSecurity

SearchNetworking

SearchDataCenter

SearchDataManagement

Close