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UK tablet market up for grabs as Apple dominance looks set to recede

Kathleen Hall

Businesses building customer loyalty through mobile apps should consider multiple tablet platforms as Apple's dominance in the UK recedes.

Around 3.62 million people in the UK own a tablet, with Apple accounting for 73% of all tablet sales, according to research from Kantar Worldpanel ComTech.

But just over half of potential tablet owners say they will buy an iPad over the next year, indicating a shift in market share away from Apple. The Samsung Galaxy range is the next popular choice, with 6% of consumers planning to buy this device.

Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, said: "While the iPad dominates sales at the moment there is still potential for other manufacturers. Our data shows that 28% of consumers that intend to purchase a tablet in the next year are still undecided about which brand to buy."

The dramatic price cut of HP's TouchPad, shows people will buy tablets if the price is right - even one that will be discontinued.

Apple's achievements in this market are clearly linked to its success in the smartphone market. Around 80% of people who already own an iPhone and plan to purchase a tablet intend to buy an iPad, added Sunnebo.

The news follows Amazon's intention to go head to head with Apple with the launch of its own tablet later this year.


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