Gavin Michael, global chief technology officer at Accenture believes CIOs need to rethink their data analytics and BI strategy. In this blog post Michael explains why existing architectures within organisations are not able to support the exponential increases in data arising from social media campaigns
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He says, "To prevent these cracks deepening, organisations will be forced to go back to basics and rebuild their data platform from the foundations up. CIOs will need to think about data as a new platform. It's not just about handling data growth and volume in terms of storage, processing power, cost, etc, it is imperative to derive value from it too."