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La Senza cuts fixed-line bills and simplifies IT by switching to O2

Cliff Saran

Lingerie retailer La Senza has snipped its fixed-line bill by switching to O2. By combining fixed and mobile services, O2 says it has been able to drive efficiency, as well as reduce the complexity of multiple suppliers, helping reduce La Senza's fixed-line costs by around 27%.

The deal is part of La Senza's strategy to consolidate its supplier base, particularly in IT, which is a key operational expense for the company. Adding to its existing contract to supply mobile phones, O2 is also providing La Senza with ISDN2 and ISDN30 across its network of 180 stores, three distribution centres and in its head office.

O2 began selling fixed-line phone services in February 2010, offering customers ISDN2, ISDN30, telemarketing numbers and services such as Virtual Receptionist.

Paul Erskine, infrastructure manager at La Senza UK & Ireland, said: "O2 has been providing La Senza's mobile communication solution for four years. When it announced that it was providing fixed lines, it was an easy decision to move our fixed-line estate to O2 as well."



Photo: Jupiterimages


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