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Facebook users would switch bank for Web 2.0 banking services, study finds

Antony Savvas

Facebook users would consider switching banks to obtain Web 2.0 banking services.

Research among 1,000 Facebook social networking users revealed that 25% of them would switch banks if they were offered Web 2.0 banking services.

The research, from Web 2.0 secure server provider WorkLight, indicates a strong desire for Web 2.0 banking tools among customers.

Polling Facebook users between the ages of 18 and 34, the survey also showed that 48% of those asked would take advantage of secure Web 2.0 gadgets for online banking.

The profile of the typical potential Web 2.0 banking customer was revealed to be males between the ages of 25 and 34, said WorkLight.





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