Google is expanding its Click-to-Buy e-commerce platform for music and games videos to eight more countries following UK research that shows half of people who watch a YouTube music video go on to buy music by that artist.
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The new countries are Australia, Canada, France, Ireland, Italy, Japan, New Zealand, and Sweden. Thai Tran, YouTube product manager, said on the Google blog that three of the four major music labels are Click-to-Buy partners and are already selling millions of songs a year from these links on YouTube.