The Universities and Colleges Admissions Service (Ucas) has unveiled a virtual island on the Second Life website, to give applicants a fun-filled way to enter university.
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Professional advisers will have a presence on the island as Ucas avatars throughout the degree clearing process, offering real-world clearing and application advice to students.
Following the construction of Second Life university campuses from UK institutions, Ucas felt that it too should have a presence in the growing online world.
The Ucas Island has a series of "bio-domes" to house information for applicants, with the opportunity to meet Ucas avatars who will answer their questions.
The area also has a performance stage where up-and-coming bands will perform. There are also areas for applicants to meet each other, such as the beach area, where they can sunbathe, play beach-ball or take a trip on a pedalo.
The island has a PG rating and is designed to be free from swearing, sexually explicit language or behaviour and violent behaviour - just like every university campus.