Microsoft has claimed that its search engine results will be more relevant to users than Google’s within six months.
Microsoft has been ploughing cash into MSN Search over the last 12 months, and its European head claims more precise search results for users will soon be available via the MSN portal and other channels.
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Microsoft European president Neil Holloway told a Reuters media and telecoms summit this week that users in the US and the UK would see better results than those found via Google within six months.
Improved results in other countries would follow close behind, said Holloway. Holloway said users wanted more than a long list of URLs, when half the time the list could not be used to find what the user wanted.
Microsoft is aiming to make its search content more relevant to attract more users and increase advertising revenue through sponsored results that sit alongside standard search results.
Google dominates the sponsored search market and is well ahead of Yahoo, Microsoft and AOL.
Holloway promised that users would eventually be given the chance to bore down deeper into the search content on offer, to allow them to get what they want.
No technical details as to how users would do this were forthcoming from Holloway.
Holloway also promised greater search integration with Microsoft’s Hotmail e-mail system and its Windows Messenger instant messaging platform.