EU companies and public bodies can register an .eu domain name from next week.
The .eu domain is an alternative to the .com or .org domains currently on offer.
International companies with a strong European presence are expected to register for a .eu domain to operate Europe-specific websites.
The registration of domains is being done in three stages to reduce the chance of cyber-squatters from cashing in from the process.
Cyber-squatters quickly buy up popular or known names for the potential to sell them on to legitimate businesses.
From Wednesday (December 7 for two months, only registered trademarks, public bodies, company names and some others will be able to adopt an .eu domain.
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A second registration phase will begin on 2 February, when companies with unregistered trademarks or trade names can apply.
The registration process will be open to all from April, when the first .eu domains will be in use.
The registration process is being run by EURid, on behalf of US-based ICANN, which controls the worldwide domain name process.