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Dutch firm takes on Icann with alternative Domain System

A Dutch firm has introduced a domain registration service that gives businesses and organisations more flexibility over the domain names they use.

UnifiedRoot has extended the relatively short list of internet suffixes on offer through Icann’s system by installing 13 internet domain name system (DNS) root servers across four continents.

Dutch airport Schiphol is one of the company’s first customers to use the £600 registration service, which also comes with £150 annual re-registration fee.

As well as having the .schiphol top level domain name, the airport is also allowed to use additional web addresses such as flights.schiphol or parking.schiphol.

Icann (Internet Corporation for Assigned Names and Numbers) is the main controller of domain names, although some countries resent the fact that it reports directly to the US government.

At a UN-sponsored conference in Tunisia earlier this month, the US government successfully fought off attempts to water down its control of the internet.

To make sure that its domains are recognised by end-user computers, UnifiedRoot is striking deals with ISPs to enable the addresses to be reached.


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