Youth charity Weston Spirit and mobile communications provider O2 have formed a partnership to develop peer mentoring in secondary schools.
Just Ask Me is a peer mentoring project that brings together Weston Spirit, O2 employees and mobile phone technology to support young people's personal development within UK secondary schools.
The scheme provides young people with the training and skills to become mentors, supporting younger pupils in their own school.
In turn, O2 employees support the young peer mentors through regular face-to-face meetings and text messages.
The Just Ask Me project's pilot has already worked with seven schools from four locations - Bury, Merseyside, Leeds and Slough - matching more than 70 young people with employees from four O2 business centres.
Following the pilot's success, O2 and Weston Spirit are now preparing to extend the scheme to other areas.
The partnership between the two organisations will run for a minimum of three years. O2 and Weston Spirit aim to raise up to £1m through a combination of project funding, O2 staff fundraising and customer initiatives.