Coca-Cola to roll out Symbol devices worldwide

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Coca-Cola to roll out Symbol devices worldwide

Daniel Thomas
Soft drinks giant Coca-Cola has signed a deal with Symbol Technologies to roll out 28,000 mobile devices - based on specifications agreed by the two companies - across its European and North American operations.

The company, the world's largest producer, bottler and distributor of non-alcoholic beverages, will use the devices, based on Symbol’s MC9000 technology, for logistics, delivery and service applications to boost efficiency and customer service.

Christopher Koterski, programme manager of mobile computing and cold drink technology at Coca-Cola Enterprises, said, “As a result of this partnership, we have developed a high-performance, ruggedised handheld computer customised for the beverage industry. This new technology will provide the foundation for delivering innovative mobile solutions that enhance productivity and maximise customer value.”

The jointly developed device features a bright, high-resolution colour screen for easy reading indoors and outdoors; Symbol Spectrum24 wireless Lan communications; Microsoft Windows Mobile 2003 Software for Pocket PC; the 32-bit Xscale processor from Intel; and rechargeable, extended-use lithium-ion batteries.

The MC9000 also incorporates the latest Symbol imaging engine, which at one-fifth of a cubic inch is the smallest miniature bar code imaging system, combining CCD sensor technology with "Smart Focus" technology from Symbol, plus laser-aiming guidance and self-illumination.


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