Fujitsu plans to form tighter links


Fujitsu plans to form tighter links

Fujitsu Siemens has taken steps to closer align its direct enterprise salesforce with corporate resellers, claiming more business is won through tighter integration.

SME and channel sales director Ian Snadden confirmed that his responsibility for the corporate reseller channel had passed to Gary Butters, UK sales director for large enterprises, who also looked after the internal sales team.

“The success we have had in the large account space over the past year is where the triangulation between our salesforce, the targeted customer and the associated channel has been tightened,” he said.

Snadden insisted that the “majority” of leads generated by the sales team were passed on to the channel, and he expected the move to get Fujitsu Siemens and the channel deeper into accounts.

One corporate reseller stressed that forging closer links with the PC manufacturer would help improve the ability to beat direct selling giant Dell.

“For Fujitsu Siemens and resellers to be able to go into accounts and present a more unified face has got to be a good thing,” he enthused.

Email Alerts

Register now to receive IT-related news, guides and more, delivered to your inbox.
By submitting your personal information, you agree to receive emails regarding relevant products and special offers from TechTarget and its partners. You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

COMMENTS powered by Disqus  //  Commenting policy