Branson and Murdoch launch iPad 'newspapers'


Branson and Murdoch launch iPad 'newspapers'

Warwick Ashford

Entrepreneurs Richard Branson and Rupert Murdoch are to launch rival publications exclusively for Apple's iPad.

Branson's Virgin is expected to unveil its iPad-only Project on 30 November, to be followed in early December by Murdoch's The Daily, according to the Financial Times.

Project is expected to be a magazine covering international culture, business and travel, while The Daily, to be available initially only in the US, is believed to be an iPad-only 'newspaper'.

Media companies see iPad publications as an opportunity for a new type of interactive journalism for which typically affluent tablet PC owners will be willing to pay.

A report by the Pew Research Centre this week found that 9% of higher-income households in the US own a tablet PC, compared with 3% in less-well-off homes.

Pew also found that 80% of wealthier homes already access news online, compared with only 22% reading a print newspaper for national news.

Apple said last month that it had sold 7.5m iPads since launching the device in April.

Murdoch views the iPad as a "game changer" because of projections that there will be 40 milion iPads in circulation by the end of 2011.

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