There will be no iPhone price war, says Orange


There will be no iPhone price war, says Orange

Warwick Ashford

Mobile operator Orange has dashed UK hopes that increased competition will push down tariffs for the Apple iPhone, which was previously available exclusively on the O2 network.

Orange, which will begin selling the iPhone next week, has revealed that its tariffs will be similar to those of O2.

Instead of competing on price, Orange plans to attract customers with a higher quality 3G network to better support mobile internet access, according to the Financial Times.

Orange claims its 3G network covers 93% of the UK, compared with O2's 84%. O2 last month admitted its network had been stretched to the limit by the bandwidth-hungry iPhone.

Orange is also planning to double the talk time and number of free texts O2 offers customers on an 18-month contract.

Email Alerts

Register now to receive IT-related news, guides and more, delivered to your inbox.
By submitting your personal information, you agree to receive emails regarding relevant products and special offers from TechTarget and its partners. You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

COMMENTS powered by Disqus  //  Commenting policy