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The business benefits of big data: what do companies expect ?


The standout benefit of implementing a high performance, big data analytics strategy into the organisation is’understanding and interacting with customers’ (47%), a survey of 268 senior UK business practitioners reveals. The survey, by Nimbus Ninety, which runs a series of business technology forums, identifies the ‘ability to cross-analyse disparate data types and sets’ (45%) as the 2nd major benefit, followed by  the ‘ability to analyse historical data sets’ (43%), and a ‘better understanding of market conditions/competitors’ (42%).

You can find out more about big data, cloud and other emerging technologies by downloading Nimbus Ninety’s report: Innovative business technologies in a converging world.

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