Virtualisation software maker VMware will slash the price its
distributors buy at by 10% from Monday, according to a report in
IT channel magazine Microscope.
This price reduction will be passed on to customers as the
virtualisation specialist attempts to boost its
competitiveness.
It cancels out a 10% rise the supplier introduced on 1
September, which combined with the rallying of the US currency has
made VMware less competitive,
particularly against Microsoft, said partners.
Matt Piercy, senior director of OEM alliances for EMEA,
confirmed the price reduction and hoped distributorswho buy its
software in dollars, would decide to shelve plans to hike
prices.
Piercy said, "I hope our move means [distributors] will not
raise their prices, I cannot control the price our partners sell
at, but as a vendor we are taking positive steps".
Sources close to the supplier said VMware had not predicted the
sweeping moves in the currencies when the price rises were made in
September.
